Global Study: Poor-Quality AI Content Puts Brand Trust at Risk
DoubleVerify released a global study titled "Global Insights: Media Quality in the Age of AI," surveying 22,000 consumers and 2,020 marketers regarding AI's role in digital advertising. Key findings indicate that while 63% of global consumers feel AI improves their online experience, 42% report that low-quality AI advertising negatively impacts their perception of a brand.
Key figures
- Consumers surveyed
- 22000
- Marketers surveyed
- 2020
- Positive global ai experience pct
- 63%
- Marketers concerned ai creative pct
- 48%
- Negative brand impact low quality ai pct
- 42%
- Marketers concerned low quality adjacency pct
- 53%
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.