Ford Charges Ahead in Europe: Seven New Models and Smart Tech to Keep Vans on Road and Businesses Earning
Ford unveiled a comprehensive three-year strategy for Europe, debuting the 'Ready-Set-Ford' brand platform and announcing seven new vehicle models tailored to the region. The commercial arm, Ford Pro, is pivoting from vehicle sales to a productivity partner model, targeting 25% of EBIT from software and services. Paid subscriptions rose 30% to 879,000 in Q1 2026 with gross margins above 50%. New product launches include the heavy-duty Ranger Super Duty for extreme work applications and the all-electric Transit City for urban fleets.
Key figures
- Transit city range
- 254 km
- Daily health signals
- 6000000
- Repair time reduction
- up to 50%
- Ranger super duty payload
- near 2 tonnes
- Ford pro paid subscriptions
- 879000
- Connected european customers
- 1200000
- Ford pro software gross margin
- above 50%
- Proactive repair identification
- 80%
- Uptime days delivered last year
- 1000000
- Ford pro subscription growth yoy
- 30%
- Ranger super duty towing capacity
- 4.5 tonnes
- Ford pro ebit target from software
- 25%
- Ranger super duty payload towing combined
- 8 tonnes
AI analysis
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