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LPL Welcomes Sunny Day Financial

$LPLAPress releaseJul 29, 2026, 8:55 AM ETRead the release

LPL Financial announced that advisor Dawn Parks and her practice, Sunny Day Financial, have joined its broker-dealer and RIA platforms from Cetera Wealth Services. The move brings approximately $150 million in advisory, brokerage, and retirement plan assets to LPL, with Parks citing the firm's scale and self-clearing platform as key drivers.

Key figures

Total aum
$2.3 trillion
Advisor count
more than 32,000
Recruited assets
$150 million

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.