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Vita Coco and Fruit of the Loom® Launch Limited-Edition “Coconut Bra” Nursing Bra, Released in Honor of National Breastfeeding Awareness Month

$COCOPress releaseJul 29, 2026, 9:00 AM ETRead the release

Vita Coco is partnering with Fruit of the Loom to launch a limited-edition “Coconut Bra” nursing bra in honor of National Breastfeeding Awareness Month. The bra, available August 3 for $5.00, aims to combine comfort with hydration support and is accompanied by a $30,000 donation to the nonprofit For All Mothers+.

Key figures

Donation usd
30000
Product price usd
5

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