Adapti, Inc., Ballengee Group, and Levelution Sports Help Navigate the Changing Name, Image and Likeness (NIL) Landscape

Adapti provided an overview of the $2.7 billion Name, Image, and Likeness (NIL) market and its strategy to address athlete needs through AI-driven management tools and its subsidiaries Ballengee Group and Levelution Sports. The company noted that NIL rules have created a complex ecosystem requiring professional representation for contract negotiations, compliance, and brand building.

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