Western Europe’s Fashion E-commerce Market Matures, Representing 20% of Online Consumer Spending as Gen Z Drives momentum
NielsenIQ released a report indicating that Western Europe's fashion e-commerce market now accounts for 20% of online consumer spending, though growth has slowed to 3% compared to 5% for total e-commerce. The study highlights increasing market fragmentation with the rise of Gen Z-driven demand for value, second-hand platforms, and social commerce channels like TikTok Shop.
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