Omdia: Global Smartphone Shipments Fell 6% in 2Q26 as Supply-side Pressures Reshape the Market
Omdia, a subsidiary of TechTarget, reported that global smartphone shipments fell 6% year-over-year to 272.0 million units in the second quarter of 2026 due to supply-side pressures and high memory costs. Among top vendors, Apple shipped 55.1 million units (+23% YoY) while Samsung shipped 60.5 million units (+5% YoY); Xiaomi, OPPO, and vivo all experienced double-digit shipment declines.
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