Academy Sports + Outdoors Advances Omnichannel Growth Strategy with Launch of Academy Retail Media
Academy Sports + Outdoors launched Academy Retail Media (ARM), a new network designed to connect brand partners with its base of 52 million verified customers across online and in-store channels. The initiative leverages data from more than 320 stores across 21 states to provide advertisers with closed-loop measurement of sales and audience intelligence.
Key figures
- Store count
- 320
- Verified customers
- 52000000
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