Audience Creation in ZoomInfo's GTM Studio Grows 7X as Go-to-Market Teams Consolidate Their Tech Stack
ZoomInfo reported that customers built 7X more audiences in GTM Studio quarter-over-quarter, indicating increased engagement with the platform. The number of customers creating their first audience grew 5X over the same period, while overall adoption doubled month-over-month.
Key figures
- Adoption rate growth mom
- doubled
- Audience creation growth qoq
- 7X
- New customers creating first audience qoq
- 5X
AI analysis
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