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STANLEY® Launches ALL BUILD. NO BULL., a Bold New Campaign Championing the Pros Who Keep It Real

$SWKPress releaseAug 3, 2026, 9:00 AM ETRead the release

STANLEY, a brand of Stanley Black & Decker, launched the 'ALL BUILD. NO BULL.' campaign to reintroduce the brand to residential construction professionals. The initiative features a new mascot named Stan—a talking toolbox—across 10 digital ad spots and is supported by an overhauled product portfolio.

Key figures

Ad spots
10

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