Group 1 Automotive Completes Rebranding of Its Austin-Area Dealerships
Group 1 Automotive has completed a brand-alignment initiative across the Greater Austin area, rebranding eight mainstream dealerships and two collision centers under the unified Group 1 name. Luxury dealerships, specifically Mercedes-Benz of Georgetown and Mercedes-Benz of South Austin, retain their manufacturer branding while ownership, staffing, and operations remain unchanged.
Key figures
- Dealerships rebranded
- 8
- Collision centers rebranded
- 2
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