‘Cheers to Beer’ Celebrates the Drink at the Heart of Life’s Meaningful Moments
AB InBev launched the 'Cheers to Beer' global campaign to celebrate the cultural role of beer, featuring a film created in partnership with agency Wieden+Kennedy. The release cited research from Ipsos and IWSR indicating that 73% of legal-drinking-age alcohol consumers choose beer, which holds a 93% share of the no-alcohol market. Recent performance metrics were highlighted, including Q2 2026 revenue growth of 5.6% and volume growth of 1.1%, alongside a 27% increase in no-alcohol beer and 44% growth in Beyond Beer.
Key figures
- Fy 2025 revenue
- 59.3 billion USD
- No alcohol growth
- 27%
- Beyond beer growth
- 44%
- Q2 2026 volume growth
- 1.1%
- Q2 2026 revenue growth
- 5.6%
- Balanced choices growth
- 13%
- No alcohol market share
- 93%
- Beer category penetration
- 73%
AI analysis
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