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Shaquille O’Neal and General Mills Search for America’s Biggest Cereal Fans, Offering Big Prizes and Exclusive Merch

$GISPress releaseAug 5, 2026, 9:00 AM ETRead the release

General Mills is partnering with Shaquille O'Neal to launch the "Biggest Fan Contest," a promotional campaign celebrating loyalty to brands like Cinnamon Toast Crunch and Lucky Charms. Fans can enter by submitting photos or videos to win prizes including a $20,000 grand prize, gold bars, or customized fan experiences.

Key figures

Rebate value
10
Grand prize cash
20000
Rebate threshold
25
Vip spending cash
1000
Reese puffs spending cash
1500

AI analysis

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