Klarna launches AI-powered Shopping Search app in ChatGPT
Klarna launched its AI-powered Shopping Search app directly inside ChatGPT, allowing users to discover products and see real-time prices within the conversation. The integration leverages Klarna’s Product Search MCP server, connecting ChatGPT to a database of over 100 million products and 400 million merchant listings across 13 markets.
Key figures
- Active users
- 119 million
- Markets served
- 13
- Merchant listings
- 400 million
- Daily transactions
- 3.4 million
- Product database size
- 100 million
- Ai shopper conversion lift
- 31%
- Ai traffic growth holiday 2025
- 700%
AI analysis
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