Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform
Nielsen Holdings has agreed to acquire DoubleVerify in an all-cash transaction valued at approximately $2.15 billion, or $13.60 per share. The offer represents a 30% premium to DoubleVerify’s 60-trading day volume weighted average price as of August 5, 2026.
Key figures
- Deal Value Usd
- 2150000000
- Offering Price
- 13.6
- Premium to vwap
- 30%
- Pro forma revenue
- $4 billion
- Addressable market
- $240 billion digital advertising segment
AI analysis
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