TransUnion and Google Strengthen YouTube Measurement With Multi-Touch Attribution
TransUnion and Google announced an industry-first integration that brings YouTube advertising measurement into TransUnion’s Multi-Touch Attribution (MTA) solution. The capability allows marketers to connect YouTube ad exposure to measurable business outcomes within a unified attribution framework, leveraging TransUnion’s identity-driven measurement foundation. A pilot program with more than fifteen customers, including U.S.
Key figures
- Pilot customers
- more than fifteen
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