BrewDog Claims London's Summer Park Season with ‘Park IPA’
BrewDog, a subsidiary of Tilray Brands, has launched the 'Park IPA' campaign in London, temporarily repositioning its flagship Punk IPA to capitalize on the city's summer park-drinking culture. The initiative includes a partnership with Deliveroo to distribute 20,000 chilled samples and retail activations with major grocers including Co-op, Tesco, and Sainsbury's.
Key figures
- Samples distributed
- 20000
- Target demo percent
- 70%
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