UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AND HOTEL PRICES DROP IN POPULAR INTERNATIONAL DESTINATIONS
Expedia Group released its 'Unpack '26 Summer' report, highlighting a shift toward domestic travel and value-seeking behavior among consumers. Social conversation about domestic holidays rose 77% year-over-year, with 45% of Britons showing increased interest in UK breaks.
Key figures
- Nara adr decrease
- -30%
- Krabi adr decrease
- -20%
- Kyoto adr decrease
- -15%
- Thasos adr decrease
- -30%
- Fukuoka adr decrease
- -35%
- Rome search increase
- 35%
- Miami search increase
- 45%
- Shenzhen adr decrease
- -25%
- Boston search increase
- 80%
- Dallas search increase
- 115%
- Oslo bleisure increase
- 46%
- Atlanta search increase
- 200%
- Courchevel adr decrease
- -20%
- Houston search increase
- 120%
- Manchester adr decrease
- -15%
- Muskoka search increase
- 110%
- Paris bleisure increase
- 24%
- Seattle search increase
- 55%
- Seoul bleisure increase
- 36%
- Toronto search increase
- 25%
- Bleisure social mentions
- 165k
- Boston bleisure increase
- 23%
- London bleisure increase
- 47%
- Buenos aires adr decrease
- -35%
- Chicago bleisure increase
- 35%
- Monterrey search increase
- 210%
- Vancouver search increase
- 40%
- Yorkshire search increase
- 60%
- Cape cod bleisure increase
- 97%
- Helsinki bleisure increase
- 71%
- New jersey search increase
- 20%
- Sao sebastiao adr decrease
- -15%
- Guadalajara search increase
- 95%
- Kansas city search increase
- 700%
- Los angeles search increase
- 60%
- Mexico city search increase
- 85%
- Sao paulo bleisure increase
- 28%
- Philadelphia search increase
- 210%
- San francisco search increase
- 25%
- Britons interested in uk breaks
- 45%
- Lake michigan bleisure increase
- 88%
- Domestic social conversation yoy
- 77%
AI analysis
The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.
AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.