7UP Puts Lime in the Spotlight With Its Biggest Brand Evolution in More Than 15 Years
Keurig Dr Pepper is launching the '7UP Lime Lemon' reformulation, the first major evolution of the 7UP brand in over 15 years, featuring a lime-forward profile and updated packaging. The rollout begins nationwide in mid-August across Regular, Zero Sugar, and Cherry variants, supported by a multiplatform 'Flip the Sip' marketing campaign targeting Gen Alpha and Gen Z consumers.
Key figures
- Lemon lime category size
- $5 billion
- Gen alpha citrus preference percent
- 72
- Gen z bold taste preference percent
- 64
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