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AT&T Launches Build-A-Plan: A Fully Customizable Wireless Experience Where Customers Control What They Pay for

$TPress releaseMay 21, 2026, 7:00 AM ETRead the release

AT&T is launching 'Build-A-Plan' on May 27, a fully customizable wireless service that allows customers to adjust their plan features and budget month-to-month. The plan starts at $15.00 per month for a single line, which AT&T claims is the lowest entry price compared to competitors T-Mobile and Verizon.

Key figures

Entry price usd
15
Us customers millions
100
Business customers millions
2.5

AI analysis

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