UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AS TRAVELERS TAKE A MORE MEASURED APPROACH
Expedia Group released its first-ever summer edition of the Unpack ’26 trend report, highlighting a shift toward domestic travel and value-driven itineraries. Social conversation about domestic vacations rose 77% globally and doubled in the U.S., with 63% of U.S. travelers planning domestic trips this summer.
Key figures
- Bleisure mentions
- 165000
- Muskoka interest climb
- 110%
- Atlanta search increase
- 200%
- Monterrey search increase
- 210%
- Route 66 mentions increase
- 302%
- Kansas city search increase
- 700%
- Yorkshire summer search yoy
- 35%
- Philadelphia search increase
- 210%
- Us travelers planning domestic
- 63%
- Beach readaways social buzz yoy
- 213%
- Domestic social conversation yoy
- 77%
- Rome search increase post season
- 35%
- Vrbo reading review mentions yoy
- 285%
- Great river road mentions increase
- 183%
- Us domestic social conversation yoy
- 100%
- Yorkshire search spike post release
- 60%
- Blue ridge parkway mentions increase
- 206%
- Local outdoor hotspot search increase
- 65%
- Europe asia south america adr decrease
- 25%
- Pacific coast highway mentions increase
- 75%
- Florida california beach search increase
- 50%
- Europe asia south america interest increase
- 35%
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.