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Agassi Sports Entertainment and USTA Coaching, Inc. Announce Multi-Year Collaboration to Modernize Tennis Instruction Through ASE's Digital Coaching Platform

$AASPPress releaseAug 11, 2026, 8:30 AM ETRead the release

Agassi Sports Entertainment signed a multi-year commercial agreement with the USTA and USTA Coaching to integrate the USTA's coaching methodology into ASE's upcoming AI-powered platform. The collaboration grants complimentary platform access to USTA Coaching's 'Pro' and 'Pro Plus' members and offers discounted pricing for USTA members, potentially driving early adoption.

Key figures

Partner member count
500

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