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Hi*Ball® Energy Powers into the English Football League with Wolverhampton Wanderers Partnership

$TLRYPress releaseAug 11, 2026, 9:00 AM ETRead the release

Hi*Ball Energy, a subsidiary of Tilray Brands, has partnered with Wolverhampton Wanderers Football Club to become the Official Energy Drink Partner for the EFL Championship season. This agreement represents Hi*Ball's first sports partnership in the UK, utilizing matchday presence at Molineux Stadium and digital channels to drive brand awareness and consumer trial.

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