FRE® Nicotine Pouches Announces FRE Labs: The Flavor Experiment Where Consumers Call the Shots
Turning Point Brands' FRE subsidiary launched FRE Labs, a consumer-driven flavor innovation platform debuting with the limited-edition Ice line. The initiative features small-batch drops, starting with Blackberry Lemon Ice in 6mg and 12mg variants, where consumers vote on potential permanent additions to the portfolio.
Key figures
- Nicotine strength mg
- ["6","12"]
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