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CNH “Farmer Pulse” Report finds Precision Technology is Becoming Essential to North American Farmers

$CNHPress releaseAug 12, 2026, 9:30 AM ETRead the release

CNH released the findings of its inaugural 'Farmer Pulse' survey, which polled 217 farmers across the U.S. and Canada to gauge the adoption of precision technology. The report reveals that 89% of surveyed farmers currently use auto-guidance technology, with 54% planning to invest in additional precision tools over the next two years to cut input costs and improve efficiency.

Key figures

Survey size
217
Importance rating
71%
Future investment intent
54%
Auto guidance adoption rate
89%
Value perception moderate to high
62%

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.