Pattern Awarded U.S. Patent for Ad Tech That Measures True Advertising Performance
Pattern Group was awarded U.S. Patent No. 12,626,273 B2 for its proprietary True ROAS methodology, which measures true incremental return on ad spend across digital marketplaces. The patent covers a model that incorporates experimental and non-experimental data to calculate incrementality with product-specific precision, distinguishing it from standard ROAS metrics.
Key figures
- Data points
- 77 trillion
- Patent number
- 12,626,273 B2
- Countries count
- 100+
- Patent grant date
- May 12, 2026
- Marketplaces count
- 70+
AI analysis
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