The Rise of the Run-cation: Thai travelers are increasingly drawn to top marathons across Asia, reveals Agoda
Agoda reports a growing "run-cation" trend among Thai travelers, who are increasingly planning holidays around major marathon events across Asia. Accommodation search data shows significant year-over-year interest, with increases of 73% for the Seoul Marathon, 41% for the Mt. Fuji Marathon, and 19% for the Bangkok Marathon.
Key figures
- Properties count
- 6000000
- Experiences count
- 300000
- Flight routes count
- 130000
- Fuji search increase
- 41%
- Seoul search increase
- 73%
- Bangkok search increase
- 19%
AI analysis
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