Max Factory Scales Active Customer Base by 100% With Vonage
Vonage, a subsidiary of Ericsson, announced that Italian retailer Max Factory Group successfully utilized its messaging APIs to double its active customer base over the past year. By deploying the Vonage Messages API and Conversational Connect across WhatsApp, RCS, and SMS, Max Factory achieved a 100% increase in active users and a 65% read rate for personalized campaigns.
Key figures
- Campaign read rate
- 65%
- Customer store count
- 48
- Active customer growth pct
- 100%
- Implementation duration years
- 1
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