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Packaging Redesigns See 4% Average Volume Lift, NIQ Finds

$NIQPress releaseAug 20, 2026, 6:00 AM ETRead the release

NielsenIQ announced the winners of its ninth annual Design Impact Awards, recognizing eight package redesigns that improved shopper experience and commercial performance. Winning brands include Liquid I.V. and Hostess, with historical data showing recognized redesigns achieve an average volume increase of 4%.

Key figures

Winners count
8
Average volume lift
4%
Awards history years
9
Countries operated in
90+
Global consumer spend
$7.4 trillion
Population coverage percent
82%

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.