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New, Limited-Edition Reese’s Puffs PB+J Cereal is The Nostalgic Flavor Combo Everyone’s Been Waiting For

$GISPress releaseAug 20, 2026, 9:00 AM ETRead the release

General Mills launched a new, limited-edition Reese’s Puffs PB+J cereal, combining peanut butter, chocolate, and strawberry jelly flavors under license from Reese's. The product is available nationwide for a limited time, aimed at the back-to-school season, and features exclusive temporary tattoos in each box.

Key figures

Revenue
18000000000
Joint venture sales
1000000000

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