58% of Consumers Say They Don't Care Whether a Product is a National Brand or Private Label. They Just Buy What They Need
NielsenIQ and World Data Lab released a report finding that 58% of consumers do not distinguish between national brands and private labels, prioritizing value and need instead. The study notes that FMCG prices rose 26% globally between 2021 and 2025, driving a shift where private label products increasingly compete across value, mainstream, and premium segments.
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