Charmin is Officially Putting Bad Roommate Bathroom Behavior on Trial with the Forever Roll
Charmin, a Procter & Gamble brand, launched the 'Roommate Trials' social media campaign on Instagram and TikTok to promote the Forever Roll during the back-to-school season. The Forever Roll contains 1,700 sheets of two-ply toilet paper and is designed to last up to one month for a two-person household, aiming to mitigate the 'fear of running out' in shared living spaces.
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