IBM Study: Sports Fans Want Streamlined Digital Experiences as Platform Choices Expand
IBM released its Sports Intelligence Report, surveying over 20,000 fans globally, and found that 46% have higher digital expectations than a few years ago. The study indicates AI usage among fans rose to 69% from 52% year-over-year, while trust in AI-generated content dipped slightly to 59%.
Key figures
- Pay for app pct
- 29%
- Prefer linear pct
- 29%
- Ai usage prior pct
- 52%
- Survey respondents
- 20,589
- Use sports apps pct
- 72%
- Ai usage current pct
- 69%
- Prefer streaming pct
- 30%
- Trust sports apps pct
- 74%
- Frustration with subs pct
- 39%
- Trust ai content current pct
- 59%
- Download consolidated app pct
- 47%
- Higher digital expectations pct
- 46%
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.