THE WENDY'S COMPANY NAMES TARIQ HASSAN CHIEF MARKETING AND CUSTOMER GROWTH OFFICER
Wendy's appointed Tariq Hassan as the newly created Chief Marketing and Customer Growth Officer, effective immediately, reporting to CEO Bob Wright. Hassan joins from McDonald's where he served as SVP and U.S. CMO, tasked with driving digital transformation and brand repositioning as part of Wendy's turnaround strategy. Lindsay Radkoski, the outgoing U.S.
Key figures
- Restaurant count
- more than 7,000
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