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The CLIF Brand Brings Trusted CLIF Energy to the High Protein Category with Its First-Ever High Protein Bar

$MDLZPress releaseAug 25, 2026, 8:00 AM ETRead the release

The CLIF Brand, part of Mondelēz International, has launched its first-ever high protein bar, combining 20 grams of protein with ingredients like rolled oats and nut butters to meet consumer demand for protein-rich snacks. The new innovation is available in Peanut Butter Chocolate Chip and Cinnamon French Toast flavors, offering 5 grams of fiber and no artificial sweeteners per bar.

Key figures

Box price usd
7.49
Pieces per box
4
Fiber content grams
5
Protein content grams
20

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