Truist Premier deepens commitment to advice-led banking for mass affluent clients
Truist is expanding its 'Truist Premier' strategy to target mass affluent clients with over $100,000 in assets, combining digital tools with human financial advice to deepen relationships. The initiative includes hiring additional advisors and launching new digital planning tools for clients with higher asset levels, resulting in a 27% increase in Premier deposit production year-over-year.
Key figures
- Total assets
- $556 billion
- Deposit production growth
- 27%
- Client asset threshold wealth
- $1 million
- Client asset threshold premier
- $100,000
- Client asset threshold enhanced digital
- $250,000
AI analysis
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