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Athleta's Fall Campaign Puts Women At The Center of Conversations About Strength

$GAPPress releaseAug 25, 2026, 9:00 AM ETRead the release

Athleta unveiled its Fall campaign titled 'My World. My Rules.' featuring three women breaking barriers in male-dominated fields to showcase its new collection. The campaign will roll out across digital and social channels, supported by an activation at Olivia Rodrigo's Daisy Chain Fields Festival on August 29.

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