Identiv Powers ZATAP's Phygital Studio to Turn Physical Products Into Connected Digital Experiences
Identiv announced that its NFC technology has enabled several million connected product taps through ZATAP's Phygital Studio, a platform designed to link physical merchandise with digital experiences. The solution uses secure NFC tags embedded in products to allow fans to unlock content, verify authenticity and access experiences via a smartphone tap without downloading an app.
Key figures
- Connected product taps
- several million
- Applications integrated worldwide
- 2.0 billion
AI analysis
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