Prime Drink Group Enters Into Strategic Partnership With Groupe Geloso to Accelerate the Expansion of Beach Day Every Day Across the Rest of Canada, the United States and Europe
Prime Drink Group signed a non-binding letter of intent with Groupe Geloso to form a 50/50 joint venture aimed at expanding the Beach Day Every Day brand across Canada (excluding Quebec), the United States, and Europe. Geloso will manage operations and hold a five-year exclusivity period for distribution and manufacturing, leveraging its 60 years of experience and network of over 500 employees.
Key figures
- Ownership split
- 50%
- Partner brand count
- 50
- Exclusivity term years
- 5
- Partner employee count
- 500
AI analysis
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