Mondelēz International Continues to Expand Sports Footprint with Sponsorships Across Five Powerhouse College Athletics Programs

Mondelēz International announced a major expansion of its sports marketing footprint through new sponsorships with five collegiate athletic programs: the University of Florida, University of Michigan, University of Southern California, University of Arkansas, and University of Texas at Austin. The campaign connects iconic brands like OREO, RITZ and CLIF BAR with millions of fans and features collaborations with high-profile student athletes including JuJu Watkins and Trey McKenney.

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