Genius Sports Research Reveals the New Playbook for Multiscreen Sports Advertising
Genius Sports released a new research report titled 'The Companion Screen: A New Era of Sports Consumption and Advertising,' examining the converging roles of television and mobile in sports viewing. Surveying 1,001 U.S. adults, the study found that 71% of weekly sports viewers desire ads personalized to their interests, while 59% want ads tied to live game events.
Key figures
- Survey respondents
- 1001
- Survey weekly viewers in game ads pct
- 59%
- Survey weekly viewers mobile offer pct
- 61%
- Survey weekly viewers personalized ads pct
- 71%
AI analysis
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