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Abbott launches the first and only ready-to-feed liquid infant formula made with whole milk in the U.S. at similar price to its existing Similac powdered formula

$ABTPress releaseAug 31, 2026, 8:00 AM ETRead the release

Abbott launched Similac 360 Total Care Made With Whole Milk, the first ready-to-feed liquid infant formula made with whole milk in the U.S. The new product features five immune-nourishing prebiotics and is priced at launch similarly to the per-feeding cost of powdered formulas to enhance accessibility.

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