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rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

$ELFPress releaseAug 31, 2026, 9:00 AM ETRead the release

rhode, the skincare brand owned by e.l.f. Beauty, will launch in 19 European countries via Sephora on September 30, 2026, significantly expanding its global retail footprint. This move leverages rhode's status as the number one beauty brand in Sephora North America and the U.K., following e.l.f. Beauty's $1 billion acquisition of the brand in 2025.

Key figures

Launch date
September 30, 2026
Expansion countries
19
Acquisition price usd
$1 billion

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