Momentous Hits Mass Retail Shelves in Nationwide Rollout with Target
Target has launched a nationwide rollout of Momentous performance nutrition supplements, currently available in nearly 600 stores and online with full expansion planned for October. The launch features 12 best-selling products and supports Target's strategy to expand its wellness assortment by 30% this year.
Key figures
- Product count
- 12
- Initial store count
- 600
- Wellness assortment expansion percent
- 30%
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