NIQ Launches Survey Groups to Connect Consumer Sentiment with Real Purchase Behavior
NIQ launched Survey Groups, a new capability within its NIQ Discover platform that links consumer survey responses to real-world purchase behavior. The feature allows brands and retailers to analyze key consumer segments and identify drivers behind performance shifts by combining attitudinal insights with verified transactional data.
Key figures
- Population coverage
- 82%
- Countries of operation
- 90
- Global consumer spend coverage
- $7.4 trillion
AI analysis
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