BrewDog Turns This Summer’s Global Football Tournament into a Nationwide Celebration of Beer, Bars and Big Match Moments
BrewDog, a subsidiary of Tilray Brands, launched its 'Underdog' summer campaign in the U.K. to capitalize on the global football tournament. The initiative includes a 'Win a Year of Beer' promotion with 2.8 million promotional packs distributed across major retailers. BrewDog bars will host match-day watch parties with themed food, U.S.
Key figures
- Promotional packs
- 2.8 million
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