Classico Blends Two Sunday Traditions in One Jar with New Sunday Football Sauce
Kraft Heinz's Classico brand launched a limited-edition 'Sunday Football Sauce' just in time for the 2026 NFL season, leveraging its status as the Official Pasta Sauce Sponsor of the NFL. The new sauce features savory beef and pork slow-simmered in a rich tomato sauce, aiming to merge the tradition of Sunday pasta dinners with football viewing.
Key figures
- Net sales 2025
- $25 billion
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