Tide Expands Free & Gentle Line for the First Time in Over 30 Years with New Light Scented Innovation, Fresh & Gentle
Tide is expanding its Free & Gentle portfolio for the first time in over 30 years with Tide Fresh & Gentle, a dermatologist-tested detergent featuring a light scent designed for sensitive skin. The launch includes a 'Coastal Oasis' scent available at major retailers like Walmart, Target, Publix, HEB and CVS, as well as a 'White Lavender' scent exclusive to Target, both with an MSRP starting at $4.99.
Key figures
- Msrp starting
- $4.99
- Sensitive skin consumer demand
- >80%
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