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Lincoln Financial Research Finds 78% of Families Haven’t Discussed Life Insurance

$LNCPress releaseSep 1, 2026, 9:00 AM ETRead the release

Lincoln Financial released research findings for Life Insurance Awareness Month, indicating that 78% of families have not had in-depth conversations about life insurance. The study highlights a disconnect between generations, as 60% of adult children assume their parents have coverage while only 44% of parents report actually having a policy.

Key figures

Parents have coverage pct
44%
Children assume coverage pct
60%
Families discussed insurance pct
78%

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.