By Popular Demand: Tilray Beverages Makes Popsicle Hard Firecracker a Permanent Flavor

Tilray Beverages is making Popsicle Hard Firecracker a permanent, year-round flavor in the Popsicle Hard portfolio after an overwhelmingly positive consumer response to its limited-edition seasonal launch. The cherry, lemon-lime and blue raspberry flavor joins Hard Cherry, Hard Grape and Hard Orange in the year-round lineup, giving U.S. consumers 21+ nationwide retail access to a 5% ABV flavored malt beverage produced in partnership with The Magnum Ice Cream Company, owner of the Popsicle brand. VP of Brand Carrie Shafir framed the move as evidence that nostalgia-driven flavors can capture growing demand for flavor-forward adult beverages.

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